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Hamlet Brand Smokes

August 13, 2009

Thanks for the Hitch, Denny! (exposure adjusted)

“Prince Denmark” is a funny sort of brand name. I’m not sure if it is meant to evoke the most famous prince of that Nordic land, but one might free associate “mass tragedy”, “untimely death” or “ear poison”. The play is a blood bath, after all. Turns out it’s cigarettes. That took a while to figure out since advertising is limited to the helpful but understated bike racks pictured above. My bets were on discount condoms, hygienic shoe inserts or malt liquor.

Fare thee well at once!
The glow-worm shows the matin to be near,
And ‘gins to pale his uneffectual fire:
Adieu, adieu! Hamlet, remember me.


” ‘gins “?

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