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Irritable Burger Syndrome

September 5, 2009

Angry Whopper, Angry Chicken

Angry Whopper, Angry Chicken

Cross-cultural psychological research reveals that Germans tend to be more comfortable expressing negative emotions than positive ones, while Americans tend toward the reverse. This may account for my continual surprise when hard core yelling matches between strangers (in the supermarket, on the bus, etc.) end with a non-sequitur smile and sing-songie “ah so, tschüssee”, rather than fisticuffs.

Burger König’s marketeers appear to have cracked this culture code in their latest ad campaign.      “Angry Weeks”, it is said, are “the fieriest weeks of the year”–a time when the normally chilled out Whopper and Chicken are prodded and perturbed like little toros with jalapeños, pimiento and             fried fried stuff.



Gentle German guts get gored gobbling galling greasy garbage such as this.

Observe the swatch of pleather vomit. And the steaming-pile-esque gleam of the meat.

You’d be angry too.

2 Comments leave one →
  1. Susan permalink
    September 12, 2009 03:52

    I’ll take two, Goddammit.

  2. Lise permalink
    September 15, 2009 15:43

    Make mine doggy style! (pit bulls)?

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